Washington, DC expands its partnership with WeChat to cater to the Chinese tourist market
The new DDC City Experience Mini Program is designed to be an interactive guide that helps tourists make the most of their visit to Washington.
Destination DC (DDC), the official marketing organization for Washington, DC, expands its partnership with WeChat by launching the first City Experience Mini Program in the United States to support Chinese travelers when they arrive in the city. Through Tencent's instant messaging platform, DDC continues its expansion into Washington, DC's top overseas market with the immersive new program built for the 963 million monthly active users on WeChat.
"One of the biggest challenges for Chinese travelers in any western city is knowing where to go and what to do," says Elliott L. Ferguson, II, President and CEO of DDC. "We are thrilled to partner with WeChat to enhance the visitor experience for the 304,000 Chinese travelers who visit Washington, DC every year, especially as we hope to grow Chinese visitation."
The new DDC City Experience Mini Program is designed to be an interactive guide that helps tourists make the most of their visit to Washington. The map driven layout of the top attractions and places to eat and shop has an explorative style which is aimed at the growing number of FIT visitors. The city's top attractions also have audio tours included in Mandarin to make it easy for Chinese tourists to understand the historical and cultural significance of the places they are visiting without a tour guide.
Mini Program features include:
Top attractions
Details including opening and closing times, contact information and admission fees
Audio tours in Mandarin
Walking directions
Social share functionality on WeChat
The Mini Program will have new attractions and content added every week and will soon feature top dining, shopping and tour offers that tourists can take advantage of.
Over the past year, DDC has been building a strong following on its Official Service account, achieving the highest traffic growth among U.S. cities on WeChat in 2016. With the Tencent expanded partnership, DDC continues to grow Welcome China (the organization's certification program for its members) by catering to Chinese travelers before, during and after they arrive in Washington, DC.
If you have questions in regards to implementing complete and value added marketing activities including Social Media Marketing and other practical support in China, please feel free to contact us at Service@Chinabn.org to discuss how we can help you.
京公网安备 11010502048770号
