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COTTM 2011 – Attracted record visitor numbers
The Seventh COTTM was held at the China World Trade Center, Beijing, China between April 13 and 15 and attracted more than 230 exhibitors from 55 countries and regions.
The opening ceremony of COTTM.

The China Outbound Travel & Tourism Market (COTTM) 2011 was held successfully at the China World Trade Center in Beijing between April 13th and 15th.  COTTM has been the only B2B event focusing 100% on outbound travel from China hence it attracted exhibitors from 55 countries ranging from national tourism authorities to accommodation providers, airlines, incoming tour operators, DMCs as well as tourist destinations. 

Beautiful Media Centre of CBN and World Travel Online. Professionals of CBN Travel & MICE introduced how to work with Chinese tour operators in outbound market to the Incoming providers.
The stand of World Travel Online and CBN Travel & MICE was very popular during the COTTM.  CBN Staff passionately introduced tourist products to visitors.
China Business Network(CBN) and its affiliated CBN Travel & MICE and World Travel Online(WTO) served as the partner of COTTM and were responsible for recruiting more than 400 Hosted Buyers from all around China coming to attend the COTTM, and recommended excellent and rich tourism resources including the outbound destinations and tourist attractions, such as Argentina Instituto Nacional de Promoción Turística, Barbados Tourism Authority, Basque Country TourismBritish Museum, Chamonix Mont-Blanc Tourist Office, Tanzania Tourist Board, The Turks and Caicos Tourist Board, Tourism Council of Bhutan, etc., as well as incoming service providers and hotels, such as Aberdare Safari Hotels, Apstar Tours, Ariau Amazon Towers, Byblos Tourism and Travel Agency, Calamidoro HotelCongress Canada, Glob Metropoliten Tours, Jolley’s Travel & CruisesLondon Luxury, Mcarthurglen Group, Net Tours, South American ToursTurista Internacional, etc.

Uniline, an excellent tour operator in Croatia, introduced its products and itineraries to Chinese travel agency.  Quimbaya International, a famous tour operator in Latin America, also attended the COTTM this year.
CBN staff assisted the Jambo Travelhouse Safaris to promote the safaris in East Africa.  Tanzania Tourist Board showed the attractions and wildlife to  the visitors
Chinese Tourists Welcoming(CTW) Awards 2011 were given to 21 destinations and companies at COTTM. The variety of tourism activities has been recognized during the 2011 Ceremony by rewarding National Tourism Organizations like Zambia Tourism Board(Bronze Award of Internet / Media), Croatia and Slovenia National Tourist Boards(Silver Award of Product Innovation) and Malaysia Tourism Promotion Board (Gold Award of Overall performance), and Attractions like the British Museum (Silver Award of Overall performance ). 

CTW Awards winners took photos together at COTTM.

The award for Croatian National Tourist Board and the Slovenia Tourist Board is the result of a successful tourism cooperation between two neighboring countries that began a year ago on the Chinese market, with the organization of "Experience Croatia, feel Slovenia" program, which included business workshops, a joint presentation of the Croatian and Slovenian Tourist Board and formal receptions in Shanghai and Beijing. After COTTM 2011, these two tourist boards will go to Shanghai for the second joint promotion event. They all believe that Chinese tourist market will have a bright future. There were more than 200 buyers visiting Croatia and Slovenia stands only the first two days during the COTTM. 
The representatives of Croatian National Tourist Board introduced their products to the interested buyers. Bright and nice stand of Slovenia Tourist Board attracted many Chinese tour operators.

According to China Tourism Academy (CTA) statistics, 57.39 million Chinese tourists traveled overseas in 2010, bringing a total of 48 billion U.S. dollars to overseas destinations. China National Tourism Administration (CNTA), predicts outbound travel from China would increase 16% to 65 million in 2011, while overseas spending would jump further 14% to $55 billion. By 2020, the number of Chinese outbound travellers could double. This would raise China within a decade to be among the top six outbound markets worldwide.

Relevant news in Chinese:
中国出境游领跑全球 COTTM2011国际展商新增20%

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