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IT&CM China 2010 Won Great Attention in Shanghai
IT&CM China 2010 Won Great Attention in Shanghai

Held from 7 to 9 April 2010 at ShanghaiMart Expo, IT&CM (Incentive Travel & Conventions, Meetings) China 2010 was well attended by some 2,000 participants including 230 exhibiting companies, 300 buyers from 39 countries, and some 100 international and local media.

Mr. Darren Ng, Managing Director of TTG Asia Media and Mrs. Sylvia Phua,
Chief Executive Officer of MP International are doing presentations respectively

As the hosted media, China Business Network (CBN) with World Travel Online reported the whole event and saw the great success of IT&CM 2010. Also, Galicia Tourist Board attended the event for the first time with big support from CBN and got very positive effect.

This year’s theme, “Bridging the Global MICE Business”, aptly reflected China’s important role as a catalyst and emerging platform for international MICE (Meetings, Incentives, Conventions, Exhibitions) activities. With businesses generated on-site, coupled with the highly anticipated World Expo, these attributes pave a promising future for MICE activities in China.


 The beautiful pavilion of Japan

 The charming smile of exhibitor

At the same time, this event also drew first-time buyers from Belarus, Brazil, Israel, Lebanon, Qatar, Slovenia, Sri Lanka, Tunisia and Ukraine. More Chinese associations and corporate buyers from across 13 cities also took part this year.

Apart from business meetings and social events, a dynamic educational programme provided knowledge covering the main issues of the meeting industry delivered by pertinent speakers such as Khoo Kheng-Hor on “Empower your people and business with the art of war”. Strategic destination marketing and new market creations were also some of the themes discussed.


 The opening ceremony & welcome dinner

 Chinese tour operator communicate
happily with foreign exhibitors

After the show, a dedicated programme took the buyers on a discovery of the historical city of Hangzhou and its MICE potential. The city hosted some 65 international buyers and media after the tradeshow.

This fourth instalment of IT&CM China was organised by TTG Asia Media and MP International. Darren Ng, Managing Director of TTG Asia Media, commented, “As IT&CM China gains recognition to become one of the most important tradeshows in China, we will strive to deliver a power-packed event that continues to grow from strength to strength.”

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