Beijing, January 16 – With China’s snow tourism market booming,
Aspen Snowmass, North America’s premier luxury ski destination, hosted the 2024 Aspen Skiing China Promotion Event in Beijing. Jennifer Van Gilder, Client Director of Aspen Snowmass, visited the Aspen China Promotion Office to introduce top high-end customized travel agencies in Beijing with Aspen’s world-class ski resources and exclusive vacation experiences.
Jennifer Van Gilder, Client Director of Aspen Snowmass, with industry partners at the event
Aspen Snowmass: A World-Class Ski Destination
Nestled in Aspen, Colorado, Aspen Snowmass spans over 5,700 acres (23.07 square kilometers) of skiable terrain with an impressive six-month ski season. Renowned for its exceptional snow quality, elite ski instructors, and top-tier resort facilities, it stands out as a premier winter destination.
Aspen Snowmass is also home to some of the world’s most prestigious ski competitions, including the X Games Aspen and the FIS Ski World Cup. Chinese athletes such as Eileen Gu, Cai Xuetong, and Su Yiming have made their mark at these events, with Gu’s breakthrough moment at X Games Aspen 2021 drawing significant attention. Beyond skiing, Aspen’s vibrant cultural scene—highlighted by the Aspen Music Festival and a variety of art exhibitions—adds an extra layer of charm, making it a beloved destination for celebrities and luxury travelers.
Beyond world-class skiing, Aspen offers a vibrant après-ski scene with
exceptional dining, accommodations, shopping, and entertainment options
Exclusive Industry Insights for Customized Travel Experiences
At the event, Jennifer Van Gilder provided an in-depth look at Aspen Snowmass’s four mountains, luxury resort lifestyle, ski school programs, premium equipment rentals, accommodations, and transportation options. She painted a comprehensive picture of Aspen’s four-mountain, two-town experience, offering valuable insights into how industry partners can craft exclusive, high-end ski packages for Chinese travelers.
To help travel professionals better customize and sell Aspen ski products, Jennifer also detailed Aspen’s key advantages, popular ski vacation packages, partnership policies, and the dedicated trade booking system.
Jennifer providing an in-depth overview of Aspen’s ski products and comprehensive travel experiences
During the interactive Q&A session, attendees engaged in lively discussions, raising specific industry concerns and gaining deeper insights into what makes Aspen Snowmass a top-tier ski destination.
A lively interactive session where attendees received answers to their key questions and took home exclusive Aspen gifts
Introducing the "Officially Signed Aspen Ski Tailor-made Master" Program
A key highlight of the event was the launch of Aspen Snowmass’s new "
Officially Signed Aspen Ski Tailor-made Master" program, aimed at fostering stronger industry collaborations. Through online training and professional assessments, successful participants will receive official recognition from Aspen Snowmass and enjoy a range of exclusive benefits, including official website recommendations, access to the trade booking system, competitive commission rates, and invitations to Aspen’s promotional events and FAM trips. The program was met with enthusiastic interest, with many attendees eager to become certified Aspen Travel Designers and unlock new business opportunities.
A Productive and Impactful Industry Gathering
The event was packed with valuable insights, and many travel agencies expressed strong interest in launching customized Aspen ski tour packages for the upcoming Chinese New Year holiday.
With a commitment to deepening its partnership with China’s travel industry, Aspen Snowmass continues to offer unparalleled ski experiences, ensuring Chinese travelers can enjoy the very best of luxury skiing in the heart of the Rocky Mountains.
京公网安备 11010502048770号
