Among the projects are three new developments from Merlin Entertainments, including two brands making their first appearance in China.
Merlin Entertainments is to introduce two of its brands to China as part of a £300 million (USD 425 million) package of projects intended to deepen cultural ties between the UK and China. Among the projects are three new developments from Merlin Entertainments, including two brands making their first appearance in China.
The company will open one of its history-themed Dungeons in Shanghai and a Little Big City attraction in Beijing. In addition, in 2019 Merlin will open its third Legoland Discovery Center in the country in Beijing.
The agreement also includes plans for a Serpentine Pavilion in Beijing to open in May 2018, modelled on the Serpentine Gallery in Kensington Palace Gardens. It will be the first Pavilion co-commissioned and built by the Serpentine outside the UK.
Eden Project International and China Jinmao Holdings will create a tourism and education centre in the city of Qingdao, focussed on the theme of water. The project is due to open in 2020. Eden Project will also undertake pre-planning and early feasibility consultancy work for a project in a former limestone mine in Jizhou.
Now Merlin Group has launched its WeChat (ID:LondonEyeUK) campaign to attract attention from Chinese tourists via online activities, insight guide and tips.
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