Transaction values of all Chinese travel agencies reached about 365.29 billion yuan (US$55.88 billion) and the online reached about 73.55 billion yuan (US$11.25 billion) in 2015 according to ctcnn.com.
Penetration Rate of China Online Travel Agent Market in 2015
Transaction values of Chinese travel agencies reached about 365.29 billion yuan in 2015 with an increase of 11.2% compared with 328.51 billion yuan (US$50.25 billion) in 2014. The online travel agency market reached 73.55 billion yuan with an increase of 71.4% in 2015 compared with 42.9 billion yuan in 2014.
The online penetration rate reached 20.1% with an increase of about 7 percentage points over 2014 (13.1%). Online penetration will continue to grow in 2016.
Market Share of China Online Travel Agencies in 2015
Ctrip, Tuniu, and CY were the top three largest OTAs by transaction values in 2015. The three accounted for 50% of total OTA market share. CY increased its market share in 2015 with 3.7 percentage points higher than 2014 and Tuniu increased by 3.3 percentage points compared with 2014.