Compared to 2012, Argentina expected a 2.8% increase in inbound tourists in 2013. Due to global economic recovery, Argentina\'s market consumption grew at a compound annual rate of 7.77% from 2008 to 2012, with a projected rate of 4.19% from 2013 to 2017.

 

The organizer of Argentina and Mendoza Tourism Promotion event expressed that in recent years, the strategic cooperation between China and Argentina has reached new heights, particularly in the wine trade. This promotion event, held alongside "Malbec World Day," aims to promote Argentina\'s wine culture, enhance the world\'s understanding of the importance of grape cultivation in Argentina, and highlight the characteristics of Malbec wine. Argentina boasts a rich variety of grape types and excellent quality wines that have gained widespread recognition worldwide. Therefore, Argentina hopes to drive Chinese consumers to appreciate and choose Argentine wines through these promotional activities.

At the same time, Argentina is one of the countries with the highest satisfaction rate among Chinese outbound tourists. Last year, it attracted 25,000 Chinese tourists, and it is expected that the number of Chinese tourists visiting Argentina for sightseeing will reach 100,000 annually by 2015. How to better attract Chinese tourists and provide them with the highest quality service is another key theme of this promotional event. Staff from the Argentina Tourism Promotion Bureau provided detailed information about tourist attractions in Argentina and recommended the latest travel routes to the audience. In addition, Miss Argentina champions also appeared at the event, providing a visual feast for the guests.

Known for its fine wines and cuisine, Argentina also treated the event attendees to an outstanding tango dance performance and the exquisite wines of Mendoza. Mendoza, Argentina\'s second-largest wine-producing region in the world, after Porto, is famous for its "land of sun and wine." It\'s a vital region in Argentina\'s wine production industry and rightfully known as the wine capital of Argentina. Currently, Mendoza boasts 146,000 hectares of vineyards, accounting for over 80% of the national wine production in Argentina.

 

China Business Network (CBN) and its subsidiary, World Travel Online, as co-organizers of this event, provided professional advertising design, event promotion, and execution services, ensuring the promotion event to be successfully held.

Relevant news in Chinese: 2013年阿根廷和门多萨旅游推介会上海成功举办