According to the BBC the British Prime Minister David Cameron has urged the travel and tourism industry should targeted visitors with high spending power such as the Chinese.  Despite UK still requiring separate visa for visitors in comparison to the common Shengen visa for most European destinations  one attraction in Bath has seen visitors numbers from China increase dramatically. Stephen Clews, Roman Baths manager and Chinese visitor Xu Wei Yong, spoke to BBC reporter Susannah Streeter.

 

The Roman Baths was among the first tourist attractions in the UK to have a website in Mandarin developed the China Business Network and maintained by the World Travel Online on the China Wide Web that Chinese travel trade professionals and actual visitors can access  directly http://lvyou168.cn/travel/uk/romanbaths/ without searching the huge internet jungle.

The Roman Baths have won Museums & Heritage Awards for Excellence ‘Marketing’ award for the promotional campaign that introduced the Mandarin audio guides in 2006; and also won the Silver ‘Marketing’ award at the 2010 Chinese Welcoming Tourists Awards, held during the China Outbound Travel and Tourism Market at the World Trade Centre in Beijing.

Related News in Chines: 访巴斯罗马浴场的中国游客增3倍 增设中文导游