£2 billion luxury spend per year positions London’s West End as the world’s luxury epicentre reports New West End Company.

 

It is the London Luxury Quarter, a distinctive luxury shopping proposition which clusters together 300 global luxury brands in the key areas of Bond Street, St James’s, Jermyn Street, Savile Row, Pollen Street and ‘Maison retail streets’ like Mount Street, which cements the West End’s credentials as a leading destination for luxury brands, ahead of Paris, Milan, New York and Tokyo.
 

Over the last three years the retail offer on the key luxury streets within the London Luxury district has ensured that the West End remains a key destination for international brands to position their European flagship stores, and the top target destination for American Retailers as the entry point for Europe.
 

Since 2007, the West End has seen growth in luxury spending of 14 per cent reports American Express. It has maintained this momentum in the first quarter of this year, with growth up 11 per cent, despite a difficult economic climate. Visitors to the West End are driving this growth, with luxury spending by international travellers growing by 19 percent year on year in 2010 as compared to 2009. The appetite for luxury has returned – this is a trend borne out globally as well as in the UK, particularly in London’s West End.