The sixteen finalists in the Miss Jamaica World contest visited the Jamaica Tourist Board on Tuesday, August 17, for a presentation on the latest developments in the Jamaican tourism product and the destination’s marketing efforts.

The contestants met with Deputy Director of Tourism – Marketing, David L. Shields, at the Jamaica Tourist Board’s Kingston office ahead of the Grand Coronation of Miss Jamaica World on August 21.

Miss Jamaica World 2010 will represent Jamaica at the international pageant on October 30, in Sanya, China.

About Jamaica Tourist Board
Jamaica Tourist Board is responsible for marketing Jamaica in order for the island to retain its position as the Caribbean’s premier tourism destination. Among the many accomplishments of the Jamaica Tourist Board includes winning consistent praise for its ad campaigns, most famous of which being “One Love” inspired by the message of song artist Bob Marley. The timeless images and melodies of this touching series have taken the enduring beauty of Jamaica to be embedded in the hearts and minds of people all over the globe for the last twelve years.

Relevant news in Chinese: 2010年度牙买加世界小姐参观牙买加旅游局