The China Incentive, Business Travel and Meetings Exhibition dedicated to the Meetings, Incentives, Conferences Events and Business Travel industry in China and the wider Asian region is focusing its best professional education programme on maintaining, developing and attracting new business.

Taking place from 8-10 September 2009 at the China National Convention Center (CNCC) in Beijing and co-hosted by the Beijing Tourism Administration (BTA), the education programme recognises the need for changing business practices in the current economic climate, and will offer businesses and individuals with insightful sessions that will prepare them better for the challenging times ahead.

Dr. Adam Wu, COO of China Business Network(CBN) will give two important presentations during the CIBTM's professional education sessions.  Tourism Malaysia and EuroUSA Travel & Destination Management supported by CBN and World Travel online which is the outbound travel portal on the China Wide Web developed by CBN will attend this big event.

Erica Keogan, CIBTM’s Education Content Manager said: “Part of the  meeting and incentives portfolio strategy is to provide best professional education sessions specifically for the meetings industry. We have designed the education programme at CIBTM this year to look at providing practical support and information for the meetings industry in China.”

The three day programme, which has been organised with the support of leading professional associations such as MPI, ICCA, AIPC and SITE, will also focus on current and future trends both internationally and regionally for buyers and industry professionals.

Key highlights of CIBTM’s professional education sessions include:
- Understanding the strategic importance and true value of International Association Conventions - Martin Sirk, CEO ICCA
- The anatomy of an event - Andrea Michaels CEO Extraordinary Events, USA
- How to successfully organise events for Chinese clients overseas - Dr Adam Wu, COO of CBN
- Creating responsible, off the beaten path MICE Events in China - Jia Liming, Wild China
- How Convention Centres can meet International client expectations -  Rod Cameron, AIPC
- The perception of the Chinese in the world and the perception of the world by the Chinese - Dr Adam Wu, COO of CBN
- Technology in the Meetings Industry - Technology that grows your event -Infosalons
- The meeting professional in China; how the industry is developing in the region - Meeting Professionals International
- Effective association management in turbulent times learning from global best practices - Robin Lokerman, President MCI Asia Pacific
- 2010 World Expo Shanghai - suitable for MICE-business?  - Daniel Tschudy, Senior Advisor Special Projects, MCI –Shanghai

All seminars, featuring simultaneous translations, are free and open to exhibitors, hosted buyers and trade visitors.

Related News in Chinese:
CIBTM专业教育计划将聚焦如何在中国和亚洲保持、拓展并吸引商机