Australia's Tourism Queensland Minister Margaret Keech has announced a new program focused on encouraging inbound Chinese travelers.

As part of this push, Tourism Queensland has launched a Chinese version travel manual about Queensland. Keech pointed out that China has become one of the fastest growing travel markets for Queensland and the new Chinese manual will be an important addition to the current Queensland's marketing initiatives in China. Keech said that the manual is a very useful tool for developing Queensland travel in China and they will be given to major Chinese travel agencies to realize this goal.

Containing up to 60 of the most popular travel products of Queensland, the manual is available in both Simplified Chinese and Traditional Chinese to better meet the market demand.