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WTM Vision Conference was successfully Concluded in Beijing, showing Chinese Tourists prefer to In-Depth Tour

WTM Vision Conference Beijing was successfully held On April 13, 2015. Senior officials of tourism authorities from China and many foreign destinations, ambassadors, tourism counselors as well as directors of foreign tourism bureaus in China came all the way to attend the conference for sharing the platform with senior executives of Chinese tour operators, tourism “Gurus” and successful new bred OTAs to discuss the latest findings and development of travel & tourism industry both to and from China, which really benefited to over 160 present Chinese Tour operators and professionals.
 

Group picture with some of the speakers and panalists
 
China Business Network (CBN), as well as its awarded winning outbound travel portal CBN Travel &MICE and World Travel Online, has given great support to the World Travel Mart (WTM) to organize Vision Conferences in China for four consecutive years. Dr. Adam Wu, COO of CBN as the Conference Moderator, shared his 18 years’ experience of attending WTM. He also noted that WTM was one of the best tourism exhibitions he had ever attended and the Vision Conference was worth attending since it acted as a high standard tourism event that identified the industrial trends.
 
Dr. Adam Wu, COO of CBN is the Conference ModeratorMr. Vincent Lhoste, Senior Projects Director for the whole Leisure Travel Portfolio of Reed Exhibitions
 
Mr. Vincent Lhoste, Senior Projects Director for the whole Leisure Travel Portfolio of Reed Exhibitions, warmly welcomed VIPs, Speakers and delegates to the WTM Vision Conference. He delivered the opening speech with deep feelings by saying “It is great to see such a packed room for the fourth WTM Vision Conference that we’ve held in China. We had a very successful conference in Shanghai last year and very happy to be back in the wonderful city of Beijing for 2015. Today’s conference will give you the latest research and insight into the Chinese travel industry from some of its most senior executives and organisations.”
 

The conference attracted over 160 Chinese tour operators and professionals
 
Visitors from and to china seek out smaller destinations and in-depth experiences are welcomed by Chinese visitors
 
The conference focused on visitors from and to china seek out smaller destinations and in-depth experiences. In 2014, China became the biggest outbound travel market with a number of 109 million tourists, which exceeded the point of 100 million for the first time in history. By 2020, the population of the upper-middle class in China is expected to rise to a number of 40 million, which may lead to an important growth in domestic travel market. During the golden week last year, over 40 million domestic tourists left the big cities for a two-day excursion to other smaller destinations.
 

Ms. Heather Harries, Director of Marketing and Communications Directorate of
Sharjah Commerce and Tourism Development Authority as a master sponsors of the conference
was introducing the tourism resource of Sharjah
 
Dr. Jiang Yiyi, International Director of China Tourism Academy, pointed out that compared to traditional ways of traveling, in-depth tour became an important trend in global tourism because tourists nowadays would rather to seek for some rich travel experiences, such as culture and traditions.
 
Prof. Dr. Wolfgang Georg Arlt FRGS, Director of COTRI China Outbound Tourism Research Institute, also expressed that “In a fast developing, peer group-orientated source market like China demand creation is easier, but needs new approaches, such as a visit to Northern Europe in June which enjoys a daytime for 17 hours and wine-tasting tours to Portugal, Spain and France, to allure the tourists from China.”
 
China is the No. 1 international tourism source market in the world in terms of spending
 
Chinese tourists were accustomed to shopping abroad. According to the data from World Tourism Organization, in 2014, the spending overseas of Chinese people reached USD 1650 billion and the sales with tax rebates caused by them rose 29% compared to the same period in 2013 , which made China the biggest market for sales with tax rebates except for European Union. Both the purchasing power of Chinese people and the number of their outbound tourists ranked first in the world.
 
Dr. Jiang Yiyi, International Director of China Tourism Academy analysed the trend of China outbound travelMr. Mark Israel, Chief Executive of Value Retail Management China was deliverding a speech at the conference
 
“With tourism figures predicted to rise 3.3% year-on-year until 2030,” Mr. Mark Israel, Chief Executive of Value Retail Management China, said, “s hopping will become more important to private and public sectors looking to drive tourism into their region.”
 
The seniors in tourism worldwide shared their insight into the trend of Chinese travel industry
 
Ms. Pam Inmanm, President of National Tour Association and American Hotel & Lodging Association, Ms. Maria Cristina Rivadeneira, Undersecretary of Market of the Ministry of Tourism of Ecuador, and Ms. Heather Harries, Director of Marketing and Communications Directorate of Sharjah made analysis from different points of view on how smaller can destinations prepare for attracting more Chinese visitors and what China can do to attract more visitors to destinations, attractions and services off the beaten track.
 
Panel Moderator: Dr. Adam Wu, COO of CBN (L1)
and panalists: Ms. María Isabel Montaldo López, Head of Marketing and Promotion at the Cadiz Tourist board (L2)
H.E. Charles Kayonga, Ambassador Extraordinary and Plenipotentiary of the Republic of Rwanda to China(L3)
Ms. Pam Inmanm, President of NTA (National Tour Operators Association) of USA and American Hotel & Lodging Association(R3)
Ms. Maria Cristina Rivadeneira, Undersecretary of Market of the Ministry of Tourism of Ecuador (R2)
Ms. Heather Harries, Director of Marketing and Communications Directorate of Sharjah Commerce and Tourism Development Authority (R1)
  
Senior executives of 3 major Chinese travel companies, i.e. Mr. CHEN Yueliang, Vice President of China International Travel Service limited(Head Office), Mr. XU Daoming, Deputy General Manager of Beijing Wanda Tourism Investment Co and Mr. HE Yong, Vice President and director of Huayuan International Travel Co.,Ltd and General Manager of HIT Beijing, joined by Ms. Bonnie Lynn Carlson, President and CEO of Bloomington CVB and Mr. Mark Israel, Chief Executive of Value Retail Management China to discuss the latest development and spending pattern of Chinese travellers both in China and overseas.
 

Panel Moderator: Executive President of Chinese Tourism Economy & Culture Industry Academy and Director of Americantours International(China) (L1)
and panalists: Ms. Bonnie Lynn Carlson, President and CEO of Bloomington CVB (L2),
 Mr.HE Yong, Vice President and director of Huayuan International Travel Co.,Ltd and General Manager of HIT Beijing (L3),
Mrs. Wang Kaijun, GM of Five Continents Travel and Tours (R3),
Prof. Dr. Wolfgang Georg Arlt FRGS, Director of COTRI China Outbound Tourism Research Institute (R2)
Mr. Mark Israel, Chief Executive of Value Retail Management China (R3)

2015 WTM is scheduled to be held during 2-5 November in London. We look forward to meeting you again and together creating a bright future for the industry.
 
Related News in Chinese: WTM远景会议重莅北京 深度游成中国游客新宠
Tags:WTM Vision Conference Beijing WTM World Travel Mart In-Depth Tour

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