It is reported that 170,000 Chinese visited Spain in 2012, up 30% from the year earlier. El Corte Inglés, the largest department store chain in Spain and even in Europe, the third largest in the world, puts a great effort on attracting the biggest outbound consumer group in the world. On August 27th and 29th, El Corte Ingles with the support of World Travel Online successfully launched the first free webinar targeting at Chinese market (http://Lvyou168.cn/ElCorteIngles_Webinar).

 

Mr. Javier Fernandez Andrino, the International Market and Tourism Director of El Corte Inglés, expressed his gratitude through the webinar to over 300 Chinese tour operators for their participation. At the Q&A section, some lucky participants received gifts offered by Loewe, the luxury brand; some of the participants will be invited to attend the banquet held by El Corte Inglés in Beijing on the evening of September 3rd.

 

For the most concerned special offers during Mid-Autumn Festival and Chinese National Day, the webinar introduced the first “Golden Shopping Season” launched by El Corte Inglés associated with many world-renowned luxury brands at Castellana Department Store in Madrid from September 15th to October 15th.
 
• Free gift with purchase: Chanel, Sisley and Shiseido gifts of limited edition; 
• Special offer of El Corte Inglés: package with golden gift box of limited edition;
• Leibish & Co Diamond Jewelry Store opening discount promotions;
• Spot demonstration: workshop of top watch brands of Rolex, Blancpain and Panerai;
• Gifts area: Iberian Ham, Spanish wines, Real Madrid Club de Fútbol official souvenirs, porcelain figurines of Spanish local brands;
• The opening ceremony of The Dim Sum Club, the Chinese restaurant, provides special offers and surprises as well as the Chinese food prepared by the chief Chinese chef in Spain;
• Chinese-speaking shopping guide, 10% discount shopping card, payment by CUP Card, exclusive tax drawback area, complimentary taste of Spanish wine and Tapas.
 

Feedbacks:

Haiyan Jiao, General Manager of Beijing Oriental Century International Travel Service: All of our staff watched the webinar and learned a lot. It would be more helpful for us to download this kind of training material in the format of PPT document. The new Chinese Tourism Law will be carried out soon, and our products will be adjusted accordingly. El Corte Inglés will become more popular among visitors if they choose the shopping places by themselves as the Chinese visitors can plan the trip based on their preferences. 

 

Gengyu Wen and Wenjing Guo, Vice General Manager and Vice Manager of European Department Of Shanghai CYTS: We have cooperated with El Corte Inglés for a long time, and we are very satisfied with their one-stop service. Through the webinar, we know more about it, such as tax drawback advantages and the limited edition products designed for Chinese visitors which will be very attractive. Besides, we learned that a very favorable discount was introduced by the “Golden Shopping Season” in the webinar training; therefore, we will highlight it in Spanish tours during the National Day Golden Week this year. 
 

Qingwei Wu, General Manager of Jiangsu China Travel Service Co., Ltd.: We are mainly engaged in organizing tours for private high-end groups and MICE groups. It’s very necessary for us know better about these top shopping places such as El Corte Inglés, which will be helpful for us to satisfy the shopping needs of our clients and to improve their satisfaction with our service. El Corte Inglés’s favorable discounts and their thoughtful services will be attractive for Chinese visitors.

Shaopu Li, Vice General Manager of Luoyang China Travel Service Co., Ltd.: All of my colleagues in charge of European tour in our company participated in the webinar training. We are very interested in the Spanish market, and we hope to find more shopping places for our clients. El Corte Inglés offers Chinese visitors very preferable discounts, and that’s very good and attractive!