World Travel Online

World Travel Online

Home > News >
Review on the CIBTM 2010
China Incentive Business Travel and Meetings Exhibitions(CIBTM), the largest meetings and incentives exhibition in Asia, was held in Beijing from August 31st to September 2nd. The participating exhibitors this year were more diversified and representative of the MICE industry.

The China Incentive, Business Travel and Meetings Exhibition (CIBTM), Asia’s largest business travel and meetings industry trade show, announced the official support and co-hosting by the China National Tourism Administration and the Beijing Municipal Government. CIBTM 2010 was held in Beijing for its fifth year, from 31st August to 2nd September at China National Convention Centre (CNCC), which is one of five Reed Travel Exhibitions’ international shows dedicated exclusively to the meetings industry – EIBTM in Barcelona; GIBTM in Abu Dhabi; CIBTM in Beijing; AIBTM in Baltimore, USA and AIME in Melbourne, Australia.


The opening ceremony of CIBTM2010.

The honored representatives announced CIBTM opening.

Increased numbers of exhibitors, representing 26 countries, the largest ever Hosted Buyer Programme and number of trade visitors, helped set the trend for growth and secure the future of CIBTM. On closing, indications are that the total number of Hosted Buyers and trade visitors increased by 16% on 2009. CIBTM 2010 delivered an expanded Hosted Buyer® Program for over 300 International, regional and local buyers. In addition, an extensive local marketing campaign delivered almost 5000 regional and local trade visitors. The participating exhibitors this year were more diversified and representative of the MICE industry. Far more tourist destinations, convention centers, hotels, professional MICE related tourist agencies, and event organizers were present at CIBTM this year.

Under the great support of China Business Network (CBN) and World Travel Online(WTO), many foreign tourism boards, including Croatian National Tourist Board, Jamaica Tourism Board, Slovenia Tourist Board, Trinidad and Tobago Tourism Development Company, Tourism Council of Bhutan, The Ministry of Tourism-Antigua and Barbuda, Tourism Council of Bhutan, The British Museum and The Roman Baths, Bath, as well as tour operators and hotels, including Gulf Dunes, Reem Tours, Net Tours, Destination Management Chile S.A, EuroUSA, ML Tours and Safaris LTD, Private Charter Cruises, Aberdare Safari Hotels and Mantis Collection, attended this event. All of them and many other resources were well promoted.


The pavilion of CBN and WTO.

Staff of CBN promoted tourism resources to the visitors.


Staff of CBN exchange the business cards with the interested buyers.

CBN's client,senior official from EuroUSA talked with the professional buyer.

With China being the most dynamic and the fastest-growing economy in the world, as illustrated by many multinational companies with their regional headquarters in Beijing, the country’s capital city is clearly the ideal location to support the Meetings, Incentives, Conferences and Exhibitions (MICE) sector in Asia. Therefore, CIBTM attracts the exhibitors from all over the world such as UK, USA, Germany, Argentina, Austria, Ireland, Dubai, Abu Dhabi, Egypt, Malaysia, Thailand, Japan and Korea, etc.


VisitBritain pavilion attracted a lot of visitors. 

The representative of Agentina discuss with professional buyers about the details of cooperation.


Luxury pavilion of Dubai.

Thailand pavilion with its loal design and decoration.

CIBTM, providing a dedicated three-day business platform focused on the rapidly expanding and developing China’s MICE market, is the ideal platform for education, business development, and networking opportunities for domestic and international MICE buyers and supplies, for which it has won widespread recognition.

Relevant news in Chinese:

World Travel Online Beijing reported

Relevant Information

Travel Fair Review


Complete and Value Added Marketing Activities in China

Most cost effective E-marketing to the entire outbound travel trade:

Fam Trips and Hosted Buyers:

PR and Marketing Events:

Multi Media Reports:

Webinar Online Education Program:

Specialist Training Program: