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Review on CIBTM 2009
Review on China Incentive, Business Travel & Meetings Exhibition 2009

China Incentive, Business Travel & Meetings Exhibition(CIBTM), organized by Reed Travel Exhibition, and co-hosted by Beijing Tourism Administration, was held successfully at the China National Convention Centre in Beijing during Sep 8-Sep 10, 2009.


The opening ceremony of CIBTM 2009

For this year, the show was 35% larger than the previous edition, which took place in 2007 and has attracted 324 international and local exhibitors. A 50% increase in Pre-Scheduled Appointments had been confirmed with over 5,000 already scheduled by 285 Hosted Buyers from America, Europe, Middle East, Asia-Pacific and China. Over 6300 visitors registered for the three-day event, up 17% on the final pre-registration figure for the previous event.


The atmosphere was  very warm during the fair

The EYES-CATCHING booth of Malaysia Tourism Board

China Business Network (CBN) as a supporting partner with World Travel Online (WTO, which has been awarded "The Best Website for Outbound Travel from China" and "The CTW Gold Award") as a supporting media, participated in the CIBTM 2009 and reported the event to much greater number of travel trade professionals throughout China.  At the same time, CBN supported many foreign clients to reach the MICE professionals and the outbound market of China by promoting selected clients such as: Aberdare Safari Hotels, Anguilla Ministry of Finance, Economic Development, Investment, Commerce & Tourism, 
EURO USA, Baltic Balkan Travel Group, Jamaica Tourist Board, Ethiopia Ministry of Culture and Tourism, Ghana Ministry of Tourism & Diasporan Relations & Ghana Tourist Board, Tanzania Tourist Board, Zanzibar Commission for Tourism , Tourism and Hospitality Office of Mali, Caribic Vacations Limited, Moet & Chandon, Gulliver Travel, Leisure West Tours & Cruises, Central Hall WestminsterVictoria and Albert Museum, Destination Management Chile S.A., Baltic Saitas,Grupo Pacífico Meetings and Events, Uniglobe Speedbird Travel & Safaris Limited, Amstar Destination Management Company, Z-Travel Mali, Voyagers, Glamour Tours
, etc. The elegant combined exhibiting area have attracted many trade visitors and hosted buyers.

The anticipated success of this year's event as well as the growth of the sector had prompted CIBTM to acknowledge the need of industry professionals across China to have access to a week of activities offering additional business opportunities as well as a greater access to strong educational content.

Dr. Adam Wu, COO of China Business Network, was invited to deliver speeches for the education programme with titles of The Perception of Chinese in the World and the Perception of the World by the Chinese ; and How to Successfully Organize MICE Events for Chinese Clients Overseas which got good comments which was received particularly well by both international MICE suppliers and events organizers as well as Chinese corporate travel organizers and outbound operators who attended the presentation.


The staff of World Travel Online was promoting foreign clients to the outbound travel operators from China travel agencies

Dr. Adam Wu gave two presentations for the education programme during CIBTM


The education programme at CIBTM enabled participants to advance in their profession and provides seminar sessions aimed at buyers, planners and suppliers with all levels of experience.

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