Roughly 800,000 Chinese went on a study tour abroad during the summer vacation, China's biggest online travel agency Ctrip reports.
Roughly 800,000 Chinese went on a study tour abroad during the summer vacation, China's biggest online travel agency Ctrip reports.
Their spending is expected to reach 20 billion yuan (USD 3.06 billion).
Overseas study tour bookings through Ctrip alone grew 70 percent year-on-year, with per capita spending at 26,000 yuan.
International programs are the most popular, attracting 40 percent of those who booked study tours abroad, while themed camping, international competitions and charity events were also on the radar for Chinese families, according to the travel agency.
The big cluster of famous universities made the US the first choice for the Chinese, and the pound depreciation helped the UK become a black horse in the summer study tour market, with the number of visitors doubling.
Oxford and Cambridge topped the list of popular UK sites.
Meanwhile, the domestic market witnessed twice the growth seen in the overseas market, with per capita spending at 4,000 yuan.
Residents from first-tier cities, such as Beijing, Shanghai and Guangzhou are a major force in the market.
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