Chinese tourists travelling in Switzerland had a positive impact with a 61 percent increase in July, 2011.
July 2011 was not the disaster for Swiss tourism that some people expected, given the high Swiss franc, but European visitors’ overnight stays were down by 3.5 percent compared to July 2010, with foreigners’ overnight stays down 4 percent.
Two of Switzerland’s traditionally largest groups of European visitors, Germans and the British, were down 11.6 and 10.5 percent respectively.
The Swiss Statistical Office attributes the drop to the combination of a very high franc and unusually cold, wet weather for mid-summer.
Chinese (without Hong Kong) tourists, while still a small part of the overall number, had a positive impact with a 61 percent increase, to 76,787 overnight stays. Germans had 527,612, the largest group.
For the first six months of the year, Chinese visitors’ overnight stays rose 42.5 percent, faster than Indian visitors’, which increased by more than 25 percent, and the Chinese are now not far behind Indians as a key tourist group.