Chinese outbound tourists prefer high quality travel products to budget alternatives
Over 72% of Chinese outbound tourists prefer high quality travel products to budget alternatives, even though the price may be much higher, according to a survey by Ivy Alliance Tourism Consulting Company conducted in 2010.
The survey results have been published at this year's International Forum on Chinese Outbound Tourism (IFCOT) which opened in Beijing on Wednesday.
Among the 1.5 million Chinese tourists who traveled to American countries in 2010, 58% of them were aged between 36 and 55, and 86% of them had a monthly income of over 5000 yuan.
The report shows that the top ten 'first arrival' destinations for Chinese outbound departures last year included Japan, South Korea, Vietnam, the
U.S., Australia and Singapore.
Chinese tourists tend to emphasize the level of safety, popularity and how well organized the route is, when it comes to choosing an outbound travel product, the report states.
The report also suggests that as Chinese travelers gain more traveling experiences and their incomes and education levels rise, there will be an increasing demand for high quality products.
In addition to the results of the report being published, the forum also featured a series of discussions by travel experts and representatives from major travel agencies in China.
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