Dubai Shopping Festival (DSF) is a celebration time for shopping lovers who thronged to this charming and scintillating city from across the globe. Malls and souks will be in cutthroat competition to outdo each other in sales by attracting customers with sky high tax free discounts. The 16th DSF will run for 32 days, starting on 20th January and ending on 20th February 2011. The closing ceremony of DSF 2011 was held on 20th February.

One can shop for items like electronics, watches, perfumes, clothing, carpets, art and crafts, jewelry by leading world-renowned brands at a discount ranging from 5% to 75% at DSF 2011. Shopper can also win a number of daily and weekly prizes organized by participanting shopping malls and retail outlets. You can win the luxurious LX570 car and AED 100,000 cash daily in the Lexus Mega Raffle. The Dubai Gold and Jewellery Group has come up with an exciting DSF promotion offering customers a chance to win 21 kilos of gold worth Dh 3.5 million through raffle draws. Sales of electronic items jumped by 40% while retailers like Harman House reported 142% growth in Sales during DSF 2011. It's estimated that around 6000 retail outlets and 50 shopping malls will participate in the 2011 Dubai shopping festival. The tax free discounted rates are not the only attraction of Dubai Shopping Festival, as you can win fabulous free gifts, bargain offers and raffle tickets.

Dubai has rapidly emerged as the tourist capital of the Middle East and in the effort shopping in Dubai has been made largely tax free and merchants have been allowed to import products from other countries with very low or no custom duties. The 17th Dubai Shopping Festival 2012 will be held in January-February 2012.