China Incentive, Business Travel & Meetings Exhibition(CIBTM), organized by Reed Travel Exhibition, and co-hosted by Beijing Tourism Administration, was held successfully at the China National Convention Centre in Beijing during Sep 8-Sep 10, 2009.

The opening ceremony of CIBTM 2009

For this year, the show was 35% larger than the previous edition, which took place in 2007 and has attracted 324 international and local exhibitors. A 50% increase in Pre-Scheduled Appointments had been confirmed with over 5,000 already scheduled by 285 Hosted Buyers from America, Europe, Middle East, Asia-Pacific and China. Over 6300 visitors registered for the three-day event, up 17% on the final pre-registration figure for the previous event.

The atmosphere was  very warm during the fair	The EYES-CATCHING booth of Malaysia Tourism Board

, etc. The elegant combined exhibiting area have attracted many trade visitors and hosted buyers.

The anticipated success of this year's event as well as the growth of the sector had prompted CIBTM to acknowledge the need of industry professionals across China to have access to a week of activities offering additional business opportunities as well as a greater access to strong educational content.

Dr. Adam Wu, COO of China Business Network, was invited to deliver speeches for the education programme with titles of The Perception of Chinese in the World and the Perception of the World by the Chinese ; and How to Successfully Organize MICE Events for Chinese Clients Overseas which got good comments which was received particularly well by both international MICE suppliers and events organizers as well as Chinese corporate travel organizers and outbound operators who attended the presentation.

The staff of World Travel Online was promoting foreign clients to the outbound travel operators from China travel agencies	Dr. Adam Wu gave two presentations for the education programme during CIBTM