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FITUR 2024 positions itself as the leading trade fair for global tourism
FITUR 2024 anticipates occupying more than 1.5 million square feet of space across 9 halls and will bring together more than 9,000 companies and 150,000 professional visitors from the world tourism industry from 145 countries.
Organized by IFEMA MADRID, the 44th edition of FITUR, the international tourism trade fair, is set to take place January 24-28, 2024, at Madrid’s trade fair center. According to FITUR’s director, María Valcarce, the outlook for the next edition is looking bright and everything points to the trade fair expanding to occupy more than 1.5 million square feet of space across nine halls, bringing together more than 9,000 companies and over 150,000 professional visitors from the world tourism industry across 145 countries. It is also estimated that around 100,000 people will visit FITUR over the weekend.
"The role played by IFEMA MADRID as one of the major players and promoters of international tourism is important, as is the special significance of FITUR, which has become IFEMA MADRID's main ambassador in the world and a major reference point for the Spain Brand,” said Jose Vicente de los Mozos, Chairman of IFEMA’s Executive Committee. “We are immensely proud of FITUR’s world leadership. It is the only tourism fair that ran uninterrupted during the pandemic, surpassing every other major event on the international circuit, in terms of participation".
FITUR for sustainable development
Tightly focused on business, the common thread of the major proposals from companies and destinations, as well as the specialised sections and activities at FITUR, will be centred on sustainable development, in its economic, social and environmental aspects, as well as on innovation and all the cutting-edge content that will mark the development of the tourism industry. FITUR continues to advance in its line of specialisation, helping to promote the different industrial sectors that have an impact on tourism and which have developed an entire tourism strategy around their activity. 
In addition to all of this are the wide range of activities organised by FITUR Next, FITUR's sustainability Observatory, which this year is highlighting how tourism can contribute to the revitalization of territories, through a packed programme of presentations and by recognising the best tourism initiatives that, in line with the SDGs, contribute to alleviating depopulation by promoting employment and local consumption, reducing inequalities in rural areas and fostering the balance between the rural and urban relationship and sustainable development.
Ecuador to be FITUR 2024 Partner Country
Ecuador has presented its attractive proposal as a 'FITUR 2024 Partner Country’ at IFEMA. The connection between Spain and Ecuador remains strong, with almost 75,000 visitors per year up to 2023, and Ecuador's Minister of Tourism, Niels Olsen, stated that "FITUR 2024 offers a golden opportunity to show the world all the wonders that Ecuador has to offer". He remarked that "our commitment is to the Ecuadorian families who make a living from tourism; to our natural and cultural wealth and, naturally, to all our visitors."

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