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IBTM China 2020 announces plans for growth

BEIJING, Jan. 30, 2020 /PRNewswire/ --IBTM China, part of IBTM's global portfolio of meetings and events industry trade shows, has announced ambitious Hosted Buyer recruitment targets for its 2020 edition, reflecting the buoyant nature of the MICE market in the region. Set to take place at China National Convention Centre (CNCC) in Beijing on 26 and 27 August, most of the growth is anticipated to come from an increase in the number of corporate Hosted Buyers attending the event.

A Glimpse of IBTM China 2019
A Glimpse of IBTM China 2019

The MICE market in China remains dominant in the Asia Pacific region and is growing year-on-year (China's outbound MICE travel and tourism market is expected to reach more than USD 31 billion by 2026*). Combined with post-show feedback from exhibitors which showed a desire to do more business with the corporate market, the organisers are aiming to attract over 50 per cent more buyers to this year's event compared to last year. Corporate buyers are expected to comprise around 40 per cent of the total number of Hosted Buyers.

In total, approximately 380 Hosted Buyers are expected to attend, an increase of more than 10 per cent on last year. Association Hosted Buyer numbers are also set to increase this year, and it is anticipated that around half of this year's buyers will be completely new to the event.

Nicole Ci, Project Manager, IBTM China, said: "China continues to be placed in the top 10 of ICCA's country ratings, and our MICE market is forecast to continue on an upwards trajectory. Although Beijing, Shanghai and Chengdu remain MICE hotspots, we are also seeing growth from second tier cities such as Shenzhen and Qingdao, with infrastructure also growing rapidly as a result.

"We had a very successful IBTM China last year, with a big increase in exhibitor numbers and full diaries for the majority of Hosted Buyers. Our post show exhibitor survey showed that there is a real appetite for exhibitors to do business directly with the end user, particularly corporate buyers, so we have listened to our clients and re-focused to concentrate on attracting more corporate buyers to this year's event."

The majority of Hosted Buyers will attend from Beijing and Shanghai, followed by the rest of mainland China as well as international buyers.

It is anticipated that over 350 international and domestic exhibitors will meet with around 380 high-quality Hosted Buyers for two days of pre-arranged business meetings. Over 3,500 visitors are also expected to attend.

As well as a packed schedule of business meetings and targeted education sessions, the event itinerary will also include a number of networking sessions to help renew old connections and forge valuable new business relationships. More details will follow in due course.

To join as an exhibitor or to apply for a place as a Hosted Buyer, visit .

* China Outbound MICE Travel & Tourism Market: Focus on MICE Trips, Spending, 25 Countries Data, Industry Insights, Analysis and Forecast, 2019-2026

Notes to Editors

About IBTM

IBTM, part of Reed Travel Exhibitions (RTE) is the world's leading showcase for the meetings and events industry (also known as MICE) with a portfolio of 5 global and regional events providing business solutions on 5 continents. They include IBTM World, IBTM Africa, IBTM Americas, IBTM China and the recently launched IBTM Asia Pacific.


About Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world's leading travel and tourism event's organiser, with a wide-ranging portfolio of 22 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf travel.

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