The three most popular domestic destinations on Lvmama's platform are Sanya, Hainan province, and Harbin and Mudanjiang, Heilongjiang province are famous for their snow scenery.
Online travel agency Lvmama said in a report that going to northern provinces for hot springs and merry wintertime views, or visiting southern areas such as Guangdong and Hainan to celebrate on a sun-kissed beach, are increasingly popular options.
For the New Year's Day holiday, which extends from Sunday to Tuesday this year, the three most popular domestic destinations on Lvmama's platform are Sanya, Hainan province, which features a warm climate, and Harbin and Mudanjiang, Heilongjiang province, which are famous for their snow scenery, according to the agency.
Among overseas destinations, Japan, which is famous for snow scenery and thermal springs, and Thailand, with an attractive warm climate, are the top two popular destinations for Chinese travelers for the New Year's Day break, according to Tuniu, another online travel agency.
They are followed by Singapore, Vietnam, Malaysia, France, Italy, Switzerland, Indonesia and Germany, Tuniu said.
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