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The UK: Chinese visitors to Manchester offered access to WeChat mobile app
The initiative has been enabled by global tech consultancy ThoughtWorks in partnership with Manchester China Forum.
 
Chinese visitors to Manchester are to be offered access to their native WeChat mobile app.
 
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app, used by 963 million people worldwide every month.
 
Now a new local language WeChat digital channel has been launched to allow Chinese visitors to Manchester to make the most of their time in the city.
 
It will help them book transport, buy tickets for the football, make retail purchases and hotel bookings.
 
The initiative has been enabled by global tech consultancy ThoughtWorks in partnership with Manchester China Forum.
 
Mark Collin, Group Director of ThoughtWorks Ventures said: "With tens of thousands of Chinese people arriving in Manchester every year – on business, to study or visiting as tourists – it is vital that they have access to a familiar digital platform that makes Manchester a truly welcoming destination for visitors.
 
"Along with Amsterdam, Montreal, Vancouver and London, Manchester stands as one of leading cities of the world to digitise an everyday relationship with China by tailoring a digital platform that is familiar to the Chinese community and makes foreign cities feel like home.
 
"WeChat is not just about providing convenience – it’s also becoming a way to identify the cities of the world that are leading a new era of economic and cultural partnership with China.”
 
In the last two years, Manchester has trail-blazed a series of trade, investment, education and tourism partnerships with China - the world’s second largest economy.
 
Andy Burnham, Mayor of Greater Manchester said: “We’re proud of the strong links Greater Manchester has with China, not least with the increasing number of visitors who visit our city region each year.
 
"The app is a great way of making Greater Manchester even more of a home away from home for Chinese visitors and students alike.”
 
If you have any other questions in regards to implementing completed and value added marketing activities and other practical support in China, please feel free to contact us to discuss how CBN Travel & MICE and World Travel Online can help you.

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