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The UK: Yorkshire Company Reaches Out To Chinese Tourists
As China develops, a growing middle class has plenty of disposable income. What was a trickle of Chinese tourists to the UK, has become a flood, 250,000 visited last year. Tapping into this growing market is Yorkshire based company, This Pampered Life.
This Pampered Life creates bespoke experience packages for corporate and personal clients. It recently signed a contract to offer its services through the popular WeChat Pay app to Chinese tourists visiting Yorkshire.
WeChat Pay is an online platform similar to WhatsApp and is used by over one billion Chinese customers
Through the WeChat platform, tourists visiting Yorkshire from China can now purchase experience day packages directly with one click on the We Chat app. This saves them the hassle of currency conversion and time consuming bank transfers.
Speaking about this latest exciting development, founder of This Pampered Life, Minoti Parikh said “This comes at the perfect time. It is aligned with our plans to expand internationally. Now with the We Chat pay, we will be able to offer our bespoke experience packages to the tourists from China who can directly book through the app in a hassle free way!”
Minoti adds that “This is a game-changer in building relationships with our Chinese customers.
This is great news for Yorkshire too! A report by Visit Britain revealed that Chinese tourists are not just attracted to major sites like Royal Palaces but also the ‘beauty of the landscape’ and enjoy ‘connecting to nature’. It is no surprise that the number of Chinese tourists visiting Yorkshire has grown by a 100% year on year since 2012.
It is not just the Chinese tourists who have been mesmerized by the charm of Gods own country, Minoti relocated to Yorkshire from India four years ago and fell in love with the county too. Her love for Yorkshire and her extensive global experience in facilitating corporate team day experiences lead to the launch of This Pampered Life.
Together WeChat and WeChat Pay will make it far easier for visitors based in China and traveling to Yorkshire to take advantage of this new facility to explore all the unique facets of the region.
  Source: Business Up North

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