On which travel theme whose incorporation will enhance MICE trips, 64% of the respondents to a corporate survey chose Green Tourism, the highest, while 52% selected Food & Wine, to be followed by Cruise at 38%, Volunteerism at 32% and Sport Tourism at 27%!
 
When holding a corporate event in a cruise, to respondents, the top three factors affecting selection are Routing or Destination (71%), Facilities for Event (60%), and Entertainment Options (50%) followed closely by Dining Experience (48%).
 
Respectively 44% and 52% respondents reported their corporations held last year Incentive Trips and Overseas Events, and correspondingly, 46% and 49% will do so in the coming two years.  Further, 37% respondents indicated their corporation will spend more on travel in the coming year, outnumbering those cutting back (13%) by almost three to one, while half see no change in spending.
 
In short, Hong Kong companies are not cutting back on travel spending but instead more discerning on how the money are being spent! Either enhancing corporation’s social responsibility as reflected in the high interest on Green Tourism, or on quality by incorporating theme travels into trips!
 
The survey, which received effective replies from 88 companies / organizations, was conducted in early February this year on MICE and Corporate visitors of ITE Hong Kong, the city’s only travel fair covering MICE and leisure travels.  Significantly, 42 respondents also sent suggestion on topic for seminars and activities for the coming ITE.
 
In view of the above, no surprise that Gathering Destination Information (74%) rank top among respondents’ purposes of visiting ITE, while 56% looking for Event Venue, 36% in meeting Travel Agents and 43% interest in Special Offer.
 
The two trade days of ITE last year, which as usual require registration with business card for admission, were attended by 12312 regional buyers and visitors, of which 2265 coming from MICE and corporations, and 6611 from travel agents or operators. Its two public days drew 89750 visitors with 87% prefer traveling in FIT or private tour.
 
Organized by TKS Exhibition Services Ltd., the next ITE Hong Kong, comprising of the 32nd ITE (leisure) and the 13th ITE MICE, will be held from June 14 to 17, 2018 at Halls 1A to 1E of the Hong Kong Convention & Exhibition Center. For further information and enquiry for exhibiting or visiting, please visit trade website of www.itehk.com.

Relevant Chinese News: ITE Hong Kong 2018企业调查：揭示最受会奖游欢迎主题