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Sharjah delegation holds workshop in China to dig deeper into Chinese travel market
A delegation from Sharjah Commerce and Tourism Development Authority holds workshop in Shanghai, sharing some tourism resources with participants.
 
沙迦推介会合影
Group photo of the representatives from SCTDA and guests
 
Led by Mr. H.E. Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA), the delegation launched a workshop in Shanghai on 11th, May. This event was not only to build and strengthen the bounds with Chinese tour organizations and companies, but also promote Sharjah as a favorable tourism destination with the introduction of Sharjah’s tourism resources, products and marketing plans. Deputy Director General of International Tourism Promotion of Shanghai Municipal Tourism Administration Chen Ping was invited as a special guest to the event, which also attractted over 100 participants from Chinese tourism industry.
 
哈立德主席副处长陈平
Mr. H.E. Khalid Jasim Al Midfa
made a welcome and opening address
Mr. Chen Ping made a speech at the event
as special guest
 
Ms Amber Gao, Marketing Manager of SCTDA in Asia, shared the Sharjah’s easy access, distinguished tour products, hospitality infrastructure, as well as marketing plans in China with participants. Amber said: “Sharjah is an incredible emirate with a variety of tourism resources and certainly one of the most diverse emirates in the region. Sharjah’s culture is firmly rooted in the Islamic traditions of Arabia, and this is the very highlight of its tourism resources, which attributes that visitors will be charmed by during their stay.” 
 
高秀环女士认真听发言
Ms Amber Gao
shared the tourism resources with participants
Audience were listening carefully
to Amber's introdcution
 
Commenting on the future marketing plans in China, Mr. H.E. Khalid Jasim Al Midfa said: “Last week, we appointed China Business Network as our official Representative Office in China. They’ll help us to manage the Chinese marketing, which includes establish a website for Chinese visitors, interact with our visitors or potential visitors through Weibo and Wechat, hold promotion events in China, etc. I firmly believe that this will make Sharjah more popular among Chinese visitors.”
 
哈立德阁下接受采访
Mr. H.E. Khalid Jasim Al Midfa was interviewed by Shanghai Televition
 
In 2015-2016, China has become one of the top 5 source market to Sharjah with an increase of 63%, and this figure is believed to double because the visa-free policy has been available for Chinese tourists since last November. 
 
幸运儿获得1张往返沙迦的机票
One-on-one business talk between companies from China and Sharjah
The winner of the lucky draw was awarded the round trip ticket from China to Sharjah
 
 
If you have any other questions in regards to implementing completed and value added marketing activities and other practical support in China, please feel free to contact us to discuss how CBN Travel & MICE and World Travel Online can help you.

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