Tanzania Tourist Board is making efforts to attract more Chinese tourists by organizing a media trip for journalists from China.
Tanzania Tourist Board (TTB) is targeting China in its efforts to attract more visitors.
The board recently organized a media trip of 20 Chinese journalists to Mikumi National Park saying the Asian country was among the emerging potential markets.
The journalists were expected to promote the local attractions in the Asian continent and the world at large through their publications.
The visit came after the Minister for Natural Resources and Tourism, Prof Jumanne Maghembe, directed the new TTB board of directors to look into other markets and promote attraction to increase the number of tourists from the current one million per year to three million targeted by 2018.
The rate of tourists from across China country has been increasing in the past years from 13,760 tourists in 2012 to 21,246 tourists in 2014, according to TTB managing director Ms Devota Mdachi.
"Basically, the two-day visit to Mikumi National Park is aimed at advertising our tourism sites to China which is a very huge potential market that can improve the number of visitors," she said.
"China is a big nation with large population and they often like to make visits in big groups. We will continue promoting the sector to the world but China is among our priority countries this time," she added.
Ms Mdachi said the board also has been participating in tourism fairs taking place every year in Beijing as part of search for new markets.
For his part TTB principal public relations officer Geofrey Tengeneza added that during the tour the journalists promised to be good ambassador and well promote the sector in their country.
"I was with them in Mikumi and they were happy to see our tourism sites especially when they saw the famous big five animals," he said.
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