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Kerala Make Strong Pitch to Woo Chinese Tourists
Kerala Tourism Roadshow was successfully held in Shanghai on June 30th, 2015.
As India's e-visa scheme for Chinese tourists is set to get implemented, Kerala have made a strong pitch to woo travellers from China with lucrative packages and its age-old spice, martial arts links besides natural beauty steeped in local culture.
With its well laid out publicity network and great support of CBN Travel & MICE and World Travel Online, Kerala made a Tourism Roadshow for Chinese travel professionals and media in Shanghai on June 30th, 2015.

Shri. G. Kamala Vardhana Rao IAS, Secretary of Kerala Tourism
was introducing the rich tourism resources and products in Kelara
Shri. G. Kamala Vardhana Rao IAS, Secretary of Kerala Tourism, headed a delegation to China that including local attractions, hotels and tour operators from Kelara to deeply develop Chinese travel market.

Shri. Naveen Srivastava, Indian Consulate in Consul General of India, Shanghai addressed a speech to welcome more and more Chinese tourists to Kerala.

Shri. Naveen Srivastava, Indian Consulate in Consul General of India, Shanghai presented at the event
Though Kerala attracted over a million foreign tourists last year, Chinese accounted for little over 4,000, he said. India is also holding "Visit India Year" campaign all over China to attract Chinese tourists whose numbers to India were less than two lakh last year.
Group photo of kelara delegation in Shanghai
Chinese travel professionals have a B2B meeting with Kelara's tour operators
Last year's Chinese tourists numbers visiting abroad touched about 100 million spending over USD 128 billion. Boosted by Chinese government push, its tourists travelled mostly in the Indian subcontinent to Nepal (1.4 lakh), Maldives (4 lakhs) and Sri Lanka (1.3 lakh) last year.
The Great Backwaters in Kelara
Magical Ayurveda of Kerala
The efforts of the Kerala tourism department to attract more tourists from China are paying off, said Shri. G. Kamala Vardhana Rao that "The chartered flights from China are expected during the upcoming tourist season in Kerala that begins in November. Chartered flights would be the first target for us as one can reach from Beijing to Kochi in less than eight hours."
A lucky Chinese tour operators got the big reward from KelaraThe representative of Kerala Tourism presented the souvenir to Consul General of India, Shanghai

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