TKS, organizer of the annual international travel expo of ITE and ITE MICE in Hong Kong, is pleased to announce the launching of the Brand of "ITE In-Depth Travel" and the appointment of Mr. James HONG, renowned Columnist, Travel Writer and TV Host, as ITE Ambassador to help developing the above Brand.
 

The Brand covers in-depth travels like single destination and thematic itinerary on heritage, religious, cultural, sports, nature, art, green and spiritual etc, and program will include trade and public seminars and an information center at the Expo for furthering exchanges.
 

“Exploring exotic and interesting new travel products in the shrinking global village, promoting to sophisticated markets like Hong Kong and emerging markets like China are our common vision and task! In-depth Travel is definitely the coming trend with huge potential and unfulfilled demands. We will invite a core of celebrity speakers to inspire and bring us to a new horizon of in-depth traveling.” said James HONG.
 

A graduate of the University of Hong Kong and good at languages of Chinese, English, Japanese and German, James has so far traveled to over 90 countries. He has travel columns in over 10 newspapers and magazines, publishes 9 travel books in both print and electronic format in Hong Kong, Taiwan and China, hosts travel program, and advises travel agents on routing and new products. He received from magazines, newspapers and NGOs awards like Popular Travel Guru / Travel Author.
 

“We are pleased that James accepted our invitation! No doubt his appointment as ITE Ambassador will make visiting our Travel Expo more interesting and rewarding!”said KS Tong, Managing Director of TKS.

The last edition of ITE & MICE drew from 46 countries and regions nearly 700 exhibitors with over 85% from abroad, 12,000 buyers and trade visitors with 28% from abroad and over 73000 public visitors with 80% preferring FIT / tailored made tours.
 

ITE & MICE 2014 will be held from June 12 to 15 at Halls 1A to 1E at the Hong Kong Convention & Exhibition Centre, with first two days for trade and the last two open to public. Travel Photography, Overseas Wedding & Honeymoon, Cruise, Wellness & Medical Tourism, Study Tours and Sport Tourism are the highlighted travel themes.
 

Organized by TKS Exhibition Services Ltd., ITE & MICE which co-locates leisure focused ITE and ITE MICE, is supported by China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong and Macau Government Tourist Office, trade associations of travel agents and event industries from Hong Kong and in the region.

Related News in Chinese: 2014 香港国际旅游展“ITE & MICE”欢迎旅游大使项明生携手推深度游