China Incentives, Business Travel and Meetings Expo (CIBTM) is the annual China meetings and incentive exhibition held in Beijing.

Daniel Tschudy, expert in cross cultural business within the global meetings industry, has been confirmed to speak as part of CIBTM Knowledge (www.cibtm.com) at this year's show, which will take place from 2nd – 4th September at the China National Convention Centre in Beijing.

Tschudy will present 'Cross Cultural Competence in the Global Incentive & Meetings Industry' (4pm on Monday 2nd September) - a 60-minute session discussing the importance of intercultural awareness and competence within the global meetings industry. Last year CIBTM attracted 3,929 attendees from 30 countries across the world, highlighting the relevance of Tschudy's topic for CIBTM's regional and international audiences.

"Cross cultural expertise is relevant for everyone in direct contact with any foreign audience, may it be employees, partners or customers," explains Tschudy. "Conducting successful business on a global scale requires an in-depth knowledge of each specific country, not just the language, but about mentality, origin, values, manners and status.

"It is my aim to build an understanding of the issues surrounding cross cultural business, enabling the avoidance of unnecessary misunderstandings and unintentional insults, thus facilitating efficient business dealings," concludes Tschudy.

Erica Keogan, Reed Travel Exhibitions, Associations and Education Manager, Meetings & Events Portfolio commented, "At CIBTM we are dedicated to progressing the meetings industry, both in China and internationally, through research and education, this includes working alongside experts, such as Daniel Tschudy, who are at the forefront of industry knowledge on topics that are relevant to all of our attendees.

"Research conducted by Reed Travel Exhibitions following the last edition of CIBTM highlighted that the top countries for Asian buyers hosting events outside of China are the U.S., Germany, France, UK, and Australia. This demonstrates the extent to which CIBTM attendees conduct international business, confirming a  need for increased cross culture awareness. Tschudy's research will support our attendees by providing theoretical knowledge and practical advice on the most effective way to conduct business across cultures," concluded Keogan.

CIBTM 2013 takes place from 2nd – 4th September at the China National Convention Centre in Beijing. Please visit www.cibtm.com/education for further information on the CIBTM Knowledge programme. For more information about CIBTM or to register as a Hosted Buyer or Trade Visitor please visit www.cibtm.com.

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