Youku, the most popular video channel in China, is in Chile to make the first audiovisual production of the country, which will be shown via the Asian giant. During its tour the team has been capturing the culture, geography and idiosyncrasies of the Chilean people in order to film a series of installments that will be transmitted through this massive platform.

 

 

The delegation consists of six people - all from Beijing - who will visit Santiago, Valparaíso, Casablanca, Puerto Varas and Chiloé and remain in Chile until June 7.

 

 

The Undersecretary for Tourism, Jacqueline Plass, said that: "According to the World Tourism Organization (WTO), China is currently the country with the highest spending on tourism in the world. This platform will allow millions of people to get to know our country through this mass medium. It is a tremendous showcase for international tourism promotion since Youku is the Youtube of China, and its audiovisual recording will display Chilean tourist destinations to an audience of over 200 million users."

The Asian giant reached record tourism spending of USD $102 billion in 2012. This means an increase of 40.5% over the same period in 2011, when the figure stood at USD $73 billion.

Andrea Wolleter, General Manager of Turismo Chile, the institution responsible for planning and implementing tourism promotion campaigns in international markets, added that: "It is very important for us to have a presence in these digital spaces within mass media. This adds to the promotional activities aimed at tour operators and travel agents who have been in operation for three years in the Chinese market."

One member of the group that is in Chile will have a starring role in the recordings. Jinpeng Zhan, a backpacker who has already visited more than 80 countries with this Internet channel, his adventures have also been recounted in books about his life experiences and a special "blog" on his travels.

 

 

The program seeks to discover Chile through its people, who are considered exotic by Chinese travelers, among them fishermen, graffiti artists, artisans and other characters typical of the national culture.

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