New Zealand should research the China market to fulfill the demands.
Opportunities to benefit from the increasing number of international arrivals from China by better understanding visitor needs and expectations are contained in the Asia Visitor Study.
The study was commissioned to determine if New Zealand's current tourism offering met consumer demand and expectations, and to identify the sectors or products that required further development to deliver high visitor satisfaction.
The research shows in general visitors from China were happy with their experiences in New Zealand but suggests more could be done.
China is a strong emerging market with significant opportunity for the tourism sector. The Chinese visitor is highly sophisticated, well educated and has experienced very high service levels in hospitality. The study identifies opportunities to improve on aspects of the experience provided.
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