Canada's tourism industry is seeking to attract more Chinese tourists by providing quality products.
Canada's tourism industry is seeking to attract more Chinese tourists by providing quality products, said Greg Klassen, senior vice president for Marketing Strategy and Communications at the Canadian Tourism Commission (CTC).
Canada has launched a "Say Hello to Canada" campaign earlier this year to introduce Canada to Chinese, Klassen told Xinhua during an interview on the occasion of the first anniversary of the Approved Destination Status (ADS) agreement between China and Canada.
Canada has seen a quick surge in the number of Chinese tourists since the agreement was signed on June 24 last year, compared with the results of the previous several years, when only a one-digit increase was recorded.
According to figures released by the CTC, trips to Canada by Chinese travelers increased by 21.3 percent in 2010.
According to information the China National Tourism Administration got from main travel agents for outbound trips in Beijing, Shanghai, as well as Guangdong and Zhejiang provinces, Chinese tourists are satisfied with the tourism products Canada provides as a whole, while some complaints exist in terms of airfare.
Klassen said in order to provide better service to Chinese visitors, Canada still has a lot to do, such as making sure some services are provided in the Chinese language, providing more special foods in restaurants and hotels to accommodate Chinese people's eating habits, and Chinese-language television in hotel rooms.
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