Only a few weeks after finalizing its Approved Destination Status (ADS), Canada has already ranked the third most popular tourist destination among Chinese looking to travel abroad, according to a survey released Monday.
In a telephone poll of 1,080 people living in Beijing, Shanghai and Guangzhou, the "Research Report on China's Outbound Tourism Market" found Australia the most desired destination of prospective Chinese travelers, followed by Singapore and Canada.
Japan ranked fourth, just ahead of the United States, South Korea and New Zealand. Europe (16 percent), currently the most popular Western destination with Chinese travelers after Asia (67 percent) according to the Chinese Tourism News Association, surprisingly ranked 11th on the list of 13 countries and regions. The Middle East was last with only about 2 percent showing interest in visiting the region.
Unlike Australia which has had ADS since 1999, Canada, which only had its status finalized late last month during Chinese President Hu Jintao's state visit to the country ahead of the G20 summit in Toronto, was a desired destination of about 13 percent of travelers. Last year, Canada received 160,833 Chinese visitors out of the 47.6 million who traveled abroad.
With China forecast to have 100 million outbound tourists by 2020, Yuen Pau Woo, head of the Asia Pacific Foundation, said Canada was uniquely positioned to capitalize on the increasing number of travelers because of the "deep and profound" relationship shared by the two countries.
Other findings listed Canada as the most popular place for emigration among Beijingers, while Shanghai and Guangzhou residents both preferred Australia.
While America was the unanimous choice for studying abroad among all three cities polled, Canada ranked first (22 percent) as the favorite country or region for investment. the United States was second (18 percent), followed by Australia (13 percent).
The survey also found Chinese perceived Canada as a place to lead a relaxed life with its beautiful scenery, fresh air, skiing and maple syrup. About 15 percent of respondents said they would like to travel to the country to ski, while another 15 percent wanted to go for the food and wine.
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