According to the 2009 Annual Report on Tourism Economy Operation released by China National Tourism Administration (CNTA), which showed that China’s tourism industry kept a rather rapid growth on the whole, and the overall tourism income has achieved a considerable growth rate in 2009.

The report estimated the total annual tourism revenue of RMB 1.26 trillion, with a year-on-year growth of 9%. The domestic tourist market grew fast and steadily, inbound tourist market saw a step-by-step recovery, and the outbound tourist market experienced a stable growth. 
 
The outbound tourist market retained stable performance, continuing with the overall growth tendency, and is estimated to have received tourists of 47.5 million person-times, up 3.6% compared with the same period of last year.

According to the report, in terms of supply of the tourism industry, the investment scale increased significantly, and the industry developed with more robust. The huge growth of investment scale in tourism-related industries has directly prompted fast growth of tourism investment. Tourism investment in all regions were thriving, injecting new vigor to the development of the industry. In terms of corporate performance, the overall situation was going up. Enterprises related to tourist attractions performed better than travel agencies or hotels. Enterprises in west region made better achievements than those in the middle or east region, which were greatly impacted by the financial crisis. Tourist sites in the city or near the city went along better than distant tourist sites; and mature and high-level tourist sites did a better job than those ordinary ones disadvantageous in tourism resources.